Saturday, 26 December 2009

Crap BT marketing

I got a letter from BT advertising their broadband. At present I am with Pipex (=Carphone Warehouse) and connection speeds are erratic.

I responded with a telephone enquiry and was offered their service with a "free" wireless hub/modem "worth £88". I explained that I already had a modem and did not want another one, which I would have to configure to suit my system. I asked if I could have something else instead such as a discount.

Nothing doing. But don't they realise that a lot of people already have modems, which makes their offer worthless? What kind of marketing people do they employ to come up with stupid promotions like this?

5 comments:

Hermes said...

Look at it from their perspective - having people on known modems that they have supplied means it's much less of a headache when it comes to technical support and people reporting problems.

When you consider that over half of all connectivity problems are down to customers' own PCs, they need to be able to rule out what they can up front, or at least know in great detail how to diagnose it.

Maybe just think of it as you having a backup should you get a hardware failure in future?



H
www.thehermesproject.com

Physiocrat said...

I suppose so but I have stuff like a printer on the network and like to set it all up a certain way with fixed IP numbers. Perhaps I am not that usual as a customer but it would be nice to have been able to opt-out. In the end I walked away from their offer.

Incidentally, I was told that the commonest failure is usernames and passwords incorrectly typed in and the commonest error is confusion over the characters 1, I, l, O, 0, which can look the same in many typefaces. You would think that the username and password generators would filter them out but there you go.

Robin Smith said...

Hermes: I understand your point fully but isnt it simply making the same point as Henry but at a deeper level

I'm a 25 year veteran in the IT and telecomms field and left because since about 2000 there has been no innovation, such as things just work! Monopoly IT holds that out. And it is that that makes the service remain expensive to run. Not the dumb user.

And so there is no compatibility between modems, even the experts still struggle to set up their own device

Physiocrat said...

I have not had problems setting up my own device. The problem comes, as I said, with usernames and passwords which have ambiguous characters, and to a lesser extent, the DNS server problem. The latter is more to do with the user's network setup than the modem and can be resolved by giving clear instructions.

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A heterodox view on politics, transport and the environment, from the perspective of an orthodox and questioning Catholic who worked mostly within the fields of town planning and design.